As we enter the final business quarter of 2018, both new and existing real estate agents may be wondering what actionable steps they can take to maximize their results and build their professional brand this quarter, and beyond. Positioning yourself as an industry leader can be a challenge, whether you’re just entering the industry or are a seasoned professional. 

From a professional perspective, the end of the year is a time for reflection. However, taking the time to reflect on the successes and challenges of the past year does not mean that it’s time to stop working towards your professional goals or paying attention to the current market. 

Take the end of the year by storm and set yourself up for a productive and successful new year by following these tips to seize the fourth quarter.

1. Buckle In for the Next 6 Weeks

The next 6 weeks can mark the difference between thriving or struggling through the fourth and final business quarter of the year. During the final push before winter settles in, it’s vital that real estate professionals take the time to create the momentum needed to see them through the winter months. 

As the snow flies, any experienced Manitoban real estate agent can tell you that the market will begin to slow down, which is the case with any seasonal change. The winter months can present a variety of hurdles for real estate agents and potential sellers, from the difference in photo quality for listings, to difficulties organizing and completing home inspections.

Although the next few weeks will begin to show signs of a slowing market does not mean that people are not looking to buy and sell homes. With so many holiday parties and networking opportunities, it’s a great time of year to make connections with new leads, optimize your marketing strategy, and expand your reach.

Potential buyers and sellers may be hesitant to enter into the Winnipeg real estate market as the colder months approach. However, with the right training and valuable skills, you can reassure your clients and provide the guidance and expertise they need to sell their home or find the perfect piece of property for their unique needs.

2. Cultivate Meaningful Connections

As mentioned above, generating connections can help you set yourself up for success in the fourth quarter of 2018 and well into 2019. The real estate industry is constantly changing, with new buyers and sellers entering the market regularly.

Tapping into your sphere of influence can help you expand your reach and cultivate meaningful connections to serve your future business. Whether it’s setting up face to face meetings with previous clients or reaching out to older leads, providing value to others is what will keep you on the minds of potential clients. 

Marketing complimentary home evaluations, creating high-value resources such as market reports, or leading informative workshops for prospects are all ways to cultivate meaningful connections and grow your personal brand strategically.

3. Review Your Results So Far

As a real estate agent, knowing your numbers is critical to know if you’re on track to meet your 2018 goals. Take some time to sit down and ask yourself:

• “How many sales have I closed in 2018?”

• “Is that number close to my initial 2018 goal?”

• “What can I do to secure more listings before the end of the year?”

Once you’ve asked yourself the hard questions, you can begin to take the actionable steps needed to succeed in the Winnipeg real estate market during the fourth quarter to meet - and exceed - your year’s goals.

4. Sow Seeds Now for a Successful Spring Harvest

Preparing your marketing and growth strategies for the spring market starts now. Whether you’re looking to move into a higher sales range or specialize within a specific buyer persona, the groundwork that you lay today will pave your way into 2019. We only see results for the seeds that we sow, and with a slowing market there’s no better time to invest in your success. 

For existing and new agents, this means investing in fourth quarter training for high-value skills that help align you with your ideal results. All Royal LePage Prime real estate agents have access to industry-leading training, information, and resources, designed to help agents increase their skill set and feel supported.

No matter where you are in your real estate career, it’s vital to know what to expect in the final quarter of 2018 and the steps you can take to thrive. If you’re interested in learning how partnering with Royal LePage Prime can help you level-up your results this quarter, get in touch with our team today.