As we enter the final business quarter of 2018, both new and existing real estate agents may be wondering what actionable steps they can take to maximize their results and build their professional brand this quarter, and beyond. Positioning yourself as an industry leader can be a challenge, whether you’re just entering the industry or are a seasoned professional. 

From a professional perspective, the end of the year is a time for reflection. However, taking the time to reflect on the successes and challenges of the past year does not mean that it’s time to stop working towards your professional goals or paying attention to the current market. 

Take the end of the year by storm and set yourself up for a productive and successful new year by following these tips to seize the fourth quarter.

  1. Buckle In for the Next 6 Weeks

The next 6 weeks can mark the difference between thriving or struggling through the fourth and final business quarter of the year. During the final push before winter settles in, it’s vital that real estate professionals take the time to create the momentum needed to see them through the winter months. 

As the snow flies, any experienced Manitoban real estate agent can tell you that the market will begin to slow down, which is the case with any seasonal change. The winter months can present a variety of hurdles for real estate agents and potential sellers, from the difference in photo quality for listings, to difficulties organizing and completing home inspections.

Although the next few weeks will begin to show signs of a slowing market does not mean that people are not looking to buy and sell homes. With so many holiday parties and networking opportunities, it’s a great time of year to make connections with new leads, optimize your marketing strategy, and expand your reach.

Potential buyers and sellers may be hesitant to enter into the Winnipeg real estate market as the colder months approach. However, with the right training and valuable skills, you can reassure your clients and provide the guidance and expertise they need to sell their home or find the perfect piece of property for their unique needs.

2. Cultivate Meaningful Connections

As mentioned above, generating connections can help you set yourself up for success in the fourth quarter of 2018 and well into 2019. The real estate industry is constantly changing, with new buyers and sellers entering the market regularly.

Tapping into your sphere of influence can help you expand your reach and cultivate meaningful connections to serve your future business. Whether it’s setting up face to face meetings with previous clients or reaching out to older leads, providing value to others is what will keep you on the minds of potential clients. 

Marketing complimentary home evaluations, creating high-value resources such as market reports, or leading informative workshops for prospects are all ways to cultivate meaningful connections and grow your personal brand strategically.

3. Review Your Results So Far

As a real estate agent, knowing your numbers is critical to know if you’re on track to meet your 2018 goals. Take some time to sit down and ask yourself:

  • “How many sales have I closed in 2018?”

  • “Is that number close to my initial 2018 goal?”

  • “What can I do to secure more listings before the end of the year?”

Once you’ve asked yourself the hard questions, you can begin to take the actionable steps needed to succeed in the Winnipeg real estate market during the fourth quarter to meet - and exceed - your year’s goals.

4. Sow Seeds Now for a Successful Spring Harvest

Preparing your marketing and growth strategies for the spring market starts now. Whether you’re looking to move into a higher sales range or specialize within a specific buyer persona, the groundwork that you lay today will pave your way into 2019. We only see results for the seeds that we sow, and with a slowing market there’s no better time to invest in your success. 

For existing and new agents, this means investing in fourth quarter training for high-value skills that help align you with your ideal results. All Royal LePage Prime real estate agents have access to industry-leading training, information, and resources, designed to help agents increase their skill set and feel supported.

No matter where you are in your real estate career, it’s vital to know what to expect in the final quarter of 2018 and the steps you can take to thrive. If you’re interested in learning how partnering with Royal LePage Prime can help you level-up your results this quarter, get in touch with our team today.


Whether you’re well into your real estate career or are interested in what it takes to make a successful foray into a new career in the industry, it’s vital that you take the time to research the skills, tools, and technology needed to build your reputation and enrich your client’s buying or selling journey.

When it comes to developing a future-forward real estate career, your overall success is dependant on a combination of self-motivation and support from your team. In the world of a real estate agent, the team supporting you is often your loved ones and the real estate brokerage you’ve partnered with.

Ideally, your chosen real estate brokerage is dedicated to your client’s success just as much as you are. However, to provide your clients with best-in-class service, it’s imperative that you have access to best-in-class learning materials and supportive technology. At Royal LePage Prime, we’re committed to delivering high-quality tools and training to our agents to help them build a thriving real estate business.

We Invest In Your Success

A career in real estate is fulfilling, challenging, and constantly changing. If you’re a self-motivated professional looking for an opportunity to work alongside industry leaders and take control of your time and your finances, partnering with Royal LePage Prime can yield the results your seeking.

For us, helping you reach your full potential is our number one priority. Without best-in-class real estate agents, we wouldn’t be one of Winnipeg’s leading real estate brokerages. This dedication to helping our real estate agents find success has lead to 91.6% of our agents reporting that they are more than satisfied working at Royal LePage Prime.

We’ve developed a workplace culture that nurtures collaboration and professional development, regularly investing in innovative technologies and real estate tools to help our agents expand their expertise and fall even more in love with their career. By investing in your success, we’re able to deliver standout results, attain quality listings, and help our clients make the most out of their experience with us.

Fresh and Original Tools and Technology for Royal LePage Prime Agents

By providing quality tools and technology to our agents, we can ensure that we’re able to move with the inevitable changes that occur in the modern real estate market. Some of the latest tech and tools that we’ve introduced to our range are:

Online Training for New and Existing Agents

If you’re an agent new to Royal LePage Prime, our online training can help you streamline your processes and develop the range of skills needed for a career as a successful real estate agent. From Royal LePage Prime Sales Services Programs to taking part in internet real estate training, all of the online trainings that we invest in are known for their prestige throughout the real estate industry.

Future-Forward Marketing Tools

Between traditional communications and utilizing social media to its fullest potential, marketing your real estate business can often feel like you’re swimming in murky waters. That’s why our team at Royal LePage Prime has created a variety of accessible online marketing resources for our real estate agents.

Personalized marketing collateral helps you differentiate your services while ensuring it’s easy for your clients to reach out when they need you most. Some examples of online marketing tools available to Royal LePage Prime real estate agents include:

  • Personalized business cards

  • Traditional and social media advertisements for listings and your services

  • Marketing for agents

  • Social media campaigns

Keep in mind that marketing materials represent your professional brand, so it’s vital to maintain similar messaging and design while developing these marketing pieces.

Free Customer Relationship Management Tools

Customer relationship management (CRM) tools are online pieces of software designed to help you manage your customer interactions, contact information, and even inform you when it’s time to follow-up with clients. Royal LePage Prime offers our agents with free CRM software to make sure they provide their clients with timely, organized, and secure service.

Customizable Agent Websites

In the modern era, many potential clients will research their future real estate agent online even before they try to get in touch. To make sure that you’re making a bold statement, you require a well-designed website that positions you as a knowledgeable industry leader.

Personalized agent websites from Royal LePage Prime allow you to demonstrate your affiliation with a leading real estate brokerage while customizing the listings, look, and branding of your website. The site tools are extremely user friendly, allowing you to update your real estate website on an as-needed basis.

Agent Training Designed for Success

New agents can take advantage of our comprehensive Agent Launch Training Program to equip themselves with the tools, tech, and expertise needed to quickly build a sustainable real estate business of their own.

The Agent Launch Training Program is divided into 6 modules, which are:

  1. Using the MLS

  2. The Offer to Purchase and Listing Agreements

  3. Activate Your Database

  4. Working with Buyers

  5. Working with Sellers

  6. Closing and Negotiation Skills

Level-Up Your Real Estate Business with Royal LePage Prime

With the right tools and technology from Royal LePage Prime, you can experience what your dream job should feel like. Our investment in innovative technology and tools for our real estate agents is just the beginning of the supportive services we offer our team.

If you’re ready to level-up your real estate career with a trusted real estate brokerage, learn what a day in the life of a Royal LePage real estate agent looks like and get in touch today.